Early Work - Free People
On the Free People Creative Marketing team, I designed social assets for Instagram, Twitter, and Facebook to support events, promotions, and editorial launches — creating visually engaging, on-brand content for large audiences, including @freepeople (3.3M followers) and @fpmovement.
In collaboration with the editorial team, I pitched and produced original content for the BLDG 25 blog, contributing lifestyle features, interviews, and product stories. I led visual execution for daily posts, creating lead imagery through photography, illustration, and graphic design, and built shoppable assets linked and embedded directly into each post to ensure a seamless reader experience.
Below is a selection of featured work.
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Self-Care vs. Self-Indulgence
Next time you do something in the name of self-care, consider if it truly serves you, or is it just a quick fix that ultimately leaves you feeling worse?
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Weekend Do: Vintage Flea Markets
Take these tips into account when heading out to your local flea market this weekend — soon you’ll find yourself on the ultimate treasure hunt…
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7 Mindful Ways to Beat Winter Blues
Rather than succumbing to those grey days, boost your mood with these oh-so-important self-care tips that feel a little extra necessary this time of year…
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Steep It Up With a Cup of Blooming Flower Tea
Switch up your wellness routine by enjoying a cup (or three) of this Blooming Tea from Lovewild Design…
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What We Gain From Reducing Our Carbon Footprint
While messages on how to reduce your personal impact on Mother Earth are certainly important, this often leaves us forgetting to focus on all we gain from an environmentally conscious lifestyle…
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Office Style: Meet Christine
“My favorite days are when I’m making beautiful swatches with lip stick or nail polish, or styling with amazing fresh fruits, veggies and flowers…”
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This With That: How to Style Spring Dresses with Coco Baudelle
We spent the day with actress and screenwriter Coco Baudelle, as she showed us how to outfit for spring in femme dresses with a retro twist…
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5×5: Portland
From tattoo studios and donut shops to mountains and beaches, does Portland really have it all?
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A Quick Guide Through the South of France with @The Girl Habit
Our good friend Leore shares a few of her favorite must-see’s in the South of France… make them your must-see’s, too!
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Office Style: Meet Sharon
“The animal I most resemble? Something between a cheetah and a sloth.”
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6×6: London
Normally our travel-inspired 5×5, the girls from London town have upped the ante to a big 6×6 this week… there’s that much good stuff to see and do!
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Office Style: Meet Patry
“I grew up in Italy, so Sophia Loren will always be an icon for me. I hope to age as naturally and beautifully as she has (while continuing to eat a lot of pasta!)”
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5×5: Pittsburgh
Take note: here are five of the best local secrets from the City of Bridges…
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Office Style: Meet Madellin
“My personal style is femininely androgynous, paired with girly streetwear and vintage items.”
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5×5: Seattle
Take note: here are five of the best Seattle hot spots, straight from the locals who know…
