Soft Hands x Nuuly

Nuuly partnered with Soft Hands Knit Club for a Brooklyn-based stitching workshop led by Ella Emhoff. Guests customized out-of-circulation Nuuly garments using duplicate stitching techniques, connecting circularity and self-expression through a community-driven activation.

Scope: Concept and partnership collaboration, social content strategy, on-site content capture, brand representation