Fenty Beauty x Nuuly

Nuuly partnered with Fenty Beauty to offer new subscribers a sample-size lip gloss and a mini makeup pouch in their first box, alongside a social giveaway. The creative direction was designed to feel fun and distinctive while remaining cohesive within Nuuly’s visual ecosystem. I led the Instagram content plan and produced all visual assets, shooting and editing photos and videos that highlighted the playful giveaway concept including a keychain with miniature Fenty samples clipped to a Nuuly bag.

Scope: Instagram social content, video and stills production, content planning